Life can sometimes feels like a constant juggle.
​
Clients to manage. Fires to put out. Meetings to attend. Then come the social events, family time, workouts...

All while chasing that dream work-life balance.

Let’s be real:

But deep down, you know there are things you could learn today that might change your business forever.

If only you didn’t waste hours wading through fluff-filled courses or blog posts that overpromise and underdeliver.

I know this feeling because I’ve been there.

I used to think marketing was simple:

• Find a pain point
• Hint at a solution
• Sprinkle in some benefits
• Boom. Sales.

Complete word-salad nonsense.

I realized this the hard way when I picked up Scott Haines’ book ‘Shortcut Copywriting Secrets’ and within minutes, it exposed just how much I didn’t know about how marketing actually works.

See, most business owners try to improve their marketing the way I used to, with:

Enhancing one element at a time.

• You learn a little about headlines…
• Then you study social media…
• Then you hear you need email marketing…
• Then someone tells you webinars are the “big thing”…

But instead of gaining clarity, you end up drowning in information, stuck in learning mode with no clear way to connect the dots.

That was me.

So I had to figure out a way to make sense of it all.

That’s why I built the Copywriting Tree of Knowledge—a simple system that connects the dots and makes your marketing actually work.

First, above everything else, you need to know:

🌱 The ROOTS – Why People Buy

Before you write a single word, you need to understand human psychology.

• People buy emotionally and justify logically.
• Curiosity keeps them engaged.
• Reciprocity makes them feel like they “owe” you if you help them.
• Primal triggers like status, survival, and freedom drive most purchasing decisions.

Most business owners skip this part and jump straight into “content creation”. BIG mistake.

And the 'specific reasons' behind buying differentiates greatly depending on your market.

So if you nail why your audience buys emotionally, you've already completed 80% of the game.

Now onto the killer frameworks that target these emotions...

🌲 The TRUNK – The Core Marketing Frameworks

These are the essential structures that make everything persuasive:

• PAS (Problem-Agitate-Solution): The backbone of emotional selling.
• AIDA (Attention-Interest-Desire-Action): Guiding your prospect step by step.
• Hook → Story → Offer: The simplest way to sell anything.
• Hook → Story → Offer → Bullets→ Close: The structure of engaging daily emails.

Reality:
​
You don’t need complex strategies.
You need to apply customer psychology to proven frameworks to make sales effortless.

But if you only do this, you’ll still be stuck in beginner mode…

🌿 The BRANCHES – Applying Copywriting to Your Business

Now, we take those frameworks and apply them to your business:

• Ads that stop people mid-scroll.
• Social media posts that turn followers into buyers.
• Landing pages that build trust instantly.
• Sales pages that make people pull out their wallets.
• Emails that keep customers coming back.
• Webinars that sell without feeling like selling.

So if you’ve ever felt like marketing is just throwing spaghetti at the wall, this is how you make sure your spaghetti GRIPS the wall like a leach:

🍃 The LEAVES – The Advanced Growth Tactics

If you master the fundamentals, you start layering in the high-level strategies. Now we’re getting serious:

• Slippery Slide Copy → Making every sentence irresistible to read so they don’t stop.
• Scarcity & Urgency → Ethical FOMO that drives action.
• Embedded Commands → Making your CTA feel like their own idea.
• Belief Stacking → Eliminating mental resistance before they even realize it.

This is how high-growth businesses communicate.

And here’s the most important part:

Knowing This Isn’t Enough. You Have to Take Action.

The biggest mistake most business owners make?

They think learning is the same as doing.

It’s not.

You can read every marketing book on the planet, but if you’re not actually applying what you learn, nothing changes.

So here’s the deal:

If you’re serious about mastering how to communicate your value, persuade your audience, and turn words into sales…

Then I’d love to personally help you level up.

Take 5 seconds to reply to this email with “Level Up” and I’ll send you something that’ll change the way you market forever. Limited to 10 spots so act quickly.​
​
​Intrigued what it could be? Why not find out... ;)

Talk soon,

Chris

@ChrisJonesyy