Did you know email lists convert 174% better than social media?

Twelve months ago, I would’ve rolled my eyes at that stat.

Why?

Because I didn’t believe email could possibly be that effective.

Sure, I knew email made money. I saw the promotions. I saw the offers landing in my inbox every day. But I didn’t understand the scale of it.

Until my first mentor sat me down and dropped this on me:

For every $1 spent on email, the average return is $36.

That’s a 36 to 1 ROI.

Tell that to any gambling man and he’d push all his chips onto email. And the best part? These odds are industry average.

Still, most businesses have no idea what they’re leaving on the table.

Here’s what they typically do:

1. They send a newsletter once every 1 to 2 weeks
2. They use a generic sign-up form, with no real incentive

That’s entry-level. Level 1. Surface level stuff.

Now maybe you’re wondering, “Chris, what else should I be doing?”

Here’s the truth:

Follow-up email sequences double and even triple sales for businesses.

Let me show you what I mean.

Here are just three powerful sequences that turn subscribers into buyers (and don't annoy your audience):

1. Pre-Call Warm-Up Sequence

They book a call with you. Instead of sending a plain calendar invite and hoping for the best, you send them a pre-call sequence. This includes:

• Valuable resources
• Relevant stories
• Case studies and testimonials

This doesn’t just remind them of the appointment. It warms them up. It builds trust. It gives them context and belief in what you do. By the time you jump on the call, they’re already bought in. You’re not selling cold. You’re confirming fit.

2. Email Course Follow-Up Sequence

They sign up for your email course. Great. Now what?

While they’re going through the course, you’re solving their problems and showing them your expertise. But the real magic happens after the course ends.

A follow-up sequence helps:

• Reinforce the value they just received
• Show them how to go deeper
• Guide them toward your paid offer or booking a call

You go from “this free course was helpful” to “I trust this person and I want more.”

3. Newsletter Welcome Sequence

They join your newsletter. Most businesses stop after a simple welcome email.

What if they got a 5-part sequence that:

• Introduced who you are, what you stand for, and why it matters
• Shared stories and client results
• Made them feel part of a movement

By the time they receive your regular newsletter, they’re primed. They feel like they know you. They open. They engage. And they buy.

These are just 3 out of at least 12 types of follow-up sequences I help businesses set up.

Most don’t even have ONE!

That’s why email is one of the most overlooked and overpowered marketing tools. It allows you to warm up cold leads quickly. Build trust consistently. And convert without chasing or hard selling.

And if your emails are both valuable and enjoyable to read, your audience will actually look forward to hearing from you...

That’s the real power of email.

Thanks for reading.

Have a great weekend and... Talk soon.

Chris

@ChrisJonesyy

P.S. Want proof this works? I recently helped a fitness coach book more sales calls and land more clients using just one simple welcome sequence. See here:

Chris Jones @ChrisJonesyy His emails got opened… But no one bought. My client, Ben, had a solid offer. A warm list. Plenty of leads... But his welcome sequence? • Too soft. • Too vague. • Minor responses So we rebuilt it: → Reframed his story to mirror reader pain. → Added a CTA that made 1:57 PM • Mar 24, 2025 0 Retweets 14 Likes Read 8 replies

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