After auditing 100+ sales funnels this year, I noticed something that honestly still blows my mind.

Coaches and consultants with insane engagement: hundreds of likes dozens of comments and people praising them for their wisdom, their insights, their frameworks.

And yet, they're getting:
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No calls.
No sales.
No list growth.

Why?

Because while they’re killing it on the content front…

They forgot to build a path. There’s no funnel, no next step and no bridge between “Hey, I love your stuff” and “Take my money.”

So here’s what actually happens:

People land on their page.

They get excited but because there's no easy next step... they get distracted.

They instead start scrolling TikTok and continue making another oat milk flat white.

They vanish forever.

All because there wasn’t an easy, obvious, irresistible step to take next.

Yet fixing this is stupid simple.

Let me break it down:

The 3 Biggest Funnel Mistakes Costing Coaches Clients (And Sleep)

Mistake #1: Only offering a discovery call

Every coach seems to have this plastered on their bio like a badge of honor:
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“Book your FREE discovery call.”

Yayyy, great.

But if everyone’s offering that... why should they pick you?

Why should I choose your calendar link over the 17 others I saw today?

Here’s a smarter play:

Offer a free educational resource first.

Something personal.
Something that positions you as a thought leader, not just another coach with a booking link.
Something like… an email course.

Mistake #2: No newsletter link (or worse... no email list at all)

Many coaches STILL act like email is dead.

Even though email marketing still has the highest ROI of ANY marketing (36:1)

The reality:

Email is where the money is.

Studies show email is 178% more effective at driving sales than social media. And the best part? When someone opens your email, they’re not being bombarded by 47 cat videos and an ad for Crocs.

It’s just you and them.

Direct. Focused. Intentional.

So if you’re not building a list, you’re not building a business. End of.

Mistake #3: No lead magnet whatsoever

This one kills me. Most coaches rely on “Get in touch” forms.

Or worse: just a vague contact link.

That’s like putting your shop in the desert and telling people, “Just come find me.”

Your prospects are busy. They need you to make the first move.

So hat’s why lead magnets exist (and why an educational email course is the best-kept secret in the funnel game.) Because instead of asking people to commit to a call…

You're offering value.
You're telling stories.
You're giving insights.

Something that gives first before stealing their time.

And when you think about it, it’s just like dating.

You don’t ask someone to go out with you at “hello.”
You go for a drink. Share stories. Build a connection.

That’s what a lead magnet like a premium educational email course does:

It makes you the obvious choice before the sales conversation even happens.

Want a funnel that books calls while you’re drinking wine in France?

So that's why I’m opening 3 slots next month to build out full Client Acquisition Funnels.

Here’s what you’ll get:

• A deep-dive audit of your current setup
• A personalized strategy to fix the leaks
• A done-for-you lead magnet (yes, I’ll ghostwrite it)
• And an onboarding flow that nurtures and converts while you sleep

One of my recent clients came back from holiday and found a booked call already waiting in his calendar.

That’s what happens when the system works for you.

If you’re tired of chasing leads, hoping your content "lands," and wondering why no one’s buying…

This is your next step.

Reply with “Funnel” and I’ll send you the details.

Talk soon,

Chris​
@ChrisJonesyy

P.S. Don’t be the coach with 100 likes per post and 0 clients. Build the bridge. Let me help you do it right.